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Notes from the studio.
Short essays on design practice from the four of us. We try to publish roughly once a month, although the rhythm slips when client work gets heavy.
Your pricing page is a product, not a poster
Most SaaS pricing pages are designed like posters — declared once, polished, and left alone. The good ones are designed like products: instrumented, iterated, owned by a team.
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On saying no to redesigns
Two-thirds of redesign briefs that reach us get a polite written no. A short essay on why declining work is part of the service, not the opposite of it.
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The hidden cost of a design system
A design system is the most leveraged thing a software team can build — and the most easily over-built. A short note on right-sizing.
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The onboarding trap
Most SaaS onboarding tours add friction without adding clarity. A short argument for designing the empty state instead.
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